Studi kasus marketing influencer untuk St Ives di Narrators
St Ives
Daily Skincare Products
Campaign Brief
St Yves wanted to raise awareness and trials of their new range of skincare products in Malaysia. Narrators influencers were tasked to create Instagram feed photos carousel sharing their experience after using the products mentioning its key benefits and including promo codes or giveaways.
Results
75 beauty or skincare passionate micro-influencers were selected carefully to participate in this campaign. The content created was natural and resonated extremely well with the influencers’ audience.
